{"id":11729,"date":"2026-06-29T11:39:18","date_gmt":"2026-06-29T09:39:18","guid":{"rendered":"https:\/\/www.sondermuenze.ch\/?post_type=magazin&p=11729"},"modified":"2026-06-29T11:39:43","modified_gmt":"2026-06-29T09:39:43","slug":"introducing-daniela-weithaler-head-of-marketing-and-sales","status":"publish","type":"magazin","link":"https:\/\/www.sondermuenze.ch\/en\/magazine\/introducing-daniela-weithaler-head-of-marketing-and-sales\/","title":{"rendered":"Introducing Daniela Weithaler Head of Marketing and Sales"},"content":{"rendered":"

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Introducing Daniela Weithaler Head of Marketing and Sales<\/h1>\n

Daniela Weithaler has been working as the new Head of Marketing and Sales, and Deputy Managing Director, at Swissmint since 1 January 2026. The Swiss-Italian dual national from Ticino is already feeling very much at home in Bern. We asked her to answer a few questions so we could get to know her better.<\/h3>\n<\/div>
\"Daniela<\/picture><\/div><\/div>

What does numismatics mean to you?<\/strong>
\nIt\u2019s simply fascinating! Every coin embodies craftsmanship, history and emotion. First and foremost, it takes skill and craftsmanship to capture and pass on themes and events of cultural significance. Second, coins always tell a story and are not only a window into the past, but also into the present. I find the emotions contained in the coins and their designs particularly compelling. Time and again, I discover new details on coins I am already familiar with and am amazed at how much there is still for me to learn and discover.<\/p>\n

Since 1 January 2026, you have been Head of Marketing and Sales at Swissmint. What were your first few weeks like?<\/strong>
\nI received a very warm welcome from my colleagues at Swissmint. Following an intensive induction programme, during which I had the opportunity to get to know all the staff as well as the building and the technical installations, I had a detailed discussion with my team. As I have a great deal of experience in coin minting, I was able to quickly familiarise myself with the technical aspects. By the end of January, we were already at the World Money Fair in Berlin, an event I know very well. It was my first time at the Swissmint booth, where I sold our special coins and the \u201cWorld Money Fair 2026\u201d medal. A few days later came the Basel Coin Fair \u2013 it was a completely new experience for me, as I had previously worked in wholesale and had little direct contact with collectors.<\/p>\n<\/div><\/div><\/div><\/div>[vc_row_inner][vc_column_inner width=”1\/2″]

Who do you work with most often and what is your experience of your team?<\/strong>
\nHere at Swissmint, I have found a very competent team of five colleagues. Some, like me, have only recently joined Swissmint, whilst others have been here for many years. Overall, it is an excellent mix.<\/p>\n<\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″]

What would you like to be proud of by the end of 2026?<\/strong>
\nBy the end of 2026, I would like to have a good understanding of the processes, the corporate structure and the products. In short, I want to be able to say: I\u2019m settled in here. But I also want to be able to look forward to future issues \u2013 we want to continue developing high-quality, innovative products that convey Swiss values.\u00a0I can already say today that Swissmint is very well organised and the staff are excellently trained and work very independently. As a first step, I want to understand and then optimise in a targeted manner. I see a specific need for optimisation, for example, in the shipping of our products abroad.<\/p>\n<\/div>[\/vc_column_inner][\/vc_row_inner]

\"Daniela<\/picture><\/div><\/div>
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\u201cEvery coin embodies
\ncraftsmanship, history
\nand emotion.\u201d<\/h3>\n<\/div><\/div><\/div><\/div>[vc_row_inner][vc_column_inner width=”1\/2″]
\"\u00a9<\/picture><\/div>
\u00a9 onebid.de<\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″]

What is your favourite coin?<\/strong>
\nI really like a gold stater minted between 310 and 301 BC. It was minted at the mint in Amphipolis following the death of Alexander the Great. The obverse features the head of Athena wearing a helmet, whilst the reverse depicts Nike, the goddess of victory. I am particularly fascinated by the many details and the coin\u2019s slightly irregular shape. As I look at it, I wonder what technical tools the craftsmen had at their disposal back then and how they managed to render so many details with such precision that they are still so clearly visible today. Take a look at this stater here \u2013 it\u2019s simply incredible!<\/p>\n<\/div>[\/vc_column_inner][\/vc_row_inner]

Watch the video<\/a><\/use><\/svg>Watch the video<\/span><\/use><\/svg><\/span><\/div><\/div>

What can collectors look forward to?<\/strong>
\nI want to continue offering the very best special coins. It\u2019s my aim in my work here: every time we launch a new coin, it should be the best possible version of it. Every new special coin should be a new masterpiece of numismatics.<\/p>\n

What has surprised you at Swissmint?<\/strong>
\nWhat has surprised me at Swissmint? Three things in particular: firstly, the many abbreviations used here. Every department, every regulation and even every building has its own abbreviation. I\u2019ll probably need a bit more time before I\u2019ve memorised the most important ones. Secondly, because of the closely coordinated workflows and the high security requirements, the staff at Swissmint start work early \u2013 very early indeed for someone from Ticino. That makes me all the more impressed by how routined and reliable the team is in keeping to this schedule. Of course, I\u2019ll adapt to this rhythm. And thirdly, as Deputy Managing Director, I\u2019m also jointly responsible for the building and the rented premises. I\u2019m still amazed at how spacious and large the building is, and at the wealth of technical installations behind the scenes that ensure everything runs smoothly.<\/p>\n<\/div>

\"Brief<\/picture><\/div><\/div>

Brief profile<\/h2>

\u2022 Head of Marketing and Sales and Deputy Managing Director at Swissmint<\/p>\n

\u2022 Born in 1983<\/p>\n

\u2022 Swiss-Italian dual national<\/p>\n

\u2022 Has worked in the precious metals and coin market since 2007 (from 2007 to 2012 as Key Account Manager at Valcambi SA, from 2012 to 2025 as Head of Sales and Marketing at PAMP SA, and since January 2026 at Swissmint)<\/p>\n

\u2022 Enjoys cooking, with a particular fondness for Ticino and Italian cuisine<\/p>\n<\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"template":"","class_list":["post-11729","magazin","type-magazin","status-publish","hentry","thema-ueber-swissmint-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sondermuenze.ch\/en\/wp-json\/wp\/v2\/magazin\/11729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sondermuenze.ch\/en\/wp-json\/wp\/v2\/magazin"}],"about":[{"href":"https:\/\/www.sondermuenze.ch\/en\/wp-json\/wp\/v2\/types\/magazin"}],"version-history":[{"count":3,"href":"https:\/\/www.sondermuenze.ch\/en\/wp-json\/wp\/v2\/magazin\/11729\/revisions"}],"predecessor-version":[{"id":11737,"href":"https:\/\/www.sondermuenze.ch\/en\/wp-json\/wp\/v2\/magazin\/11729\/revisions\/11737"}],"wp:attachment":[{"href":"https:\/\/www.sondermuenze.ch\/en\/wp-json\/wp\/v2\/media?parent=11729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}